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Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Marketing data integrity poses a real problem for many businesses bringing down efficiency and profits.

Consult a strategic Digital Marketing agency like lessburn to plan your campaigns and the selection of the precise target audience ahead to foresee a better result!

4 Key OKRs such as Deliverables, Quality, Turnaround Time and Budget often complement the goal and help in leveraging the accuracy of maintaining a healthy database.

lessburn have proven expertise in building results-oriented brand strategies and continually refine your campaigns for the greatest outcome.