If the Internet is Louvre, Social Media is Mona Lisa there! Social Media not only accounts for traffic on multiple platforms but also creates engagement like no other dimension of the web can. Another aspect that makes social media a lucrative platform for marketing is the sheer intensity of penetration - there is a 99% chance that every smartphone user has their presence on at least one of the social media among the big five - Facebook, Twitter, Instagram, YouTube and LinkedIn.
Our social media marketing team is cognizant of the fact that the magnitude of engagement is directly proportional to success on social media. Our team strives to tell stories that connect than to give facts that command.
One of the core regions that social media marketing should hit is deciding the way in which your brand is being perceived by users. We, understanding your core values, create a perfect and positive image for you.
You can target people by age, location, gender, job title and even by their interest, shopping behaviour, and with the life events of those who are recently engaged, married, became a new parent, or travelled to a particular location, etc.
You can set the goals on Out-reach, website traffic, e-commerce engagement, mobile app downloads, and event-participation enhancement with specific parameters on social media marketing that increases the growth-ratio.
We understand that each individual will have different perspective about different social media platforms. We take care to craft our content in such a way that it goes in line with what the user would be thinking and liking!
One of the most important aspects of any marketing efforts is to measure the results. On social media marketing, it is accompanied by a detailed reporting of the activities, engagement, conversion and even the next step towards better marketing that are learned from the metrics.
It is important to maintain uniformity in communication and instead of publishing the communication for different social media in a different way. We create a unified cross-platform publishing strategy that can let your communication stands uniform across all social media platforms.
The first and foremost step is to bring customers to the website and/or mobile app through engaging social media content.
Many times it is not just enough if you bring people to the website, but it is important to make sure that the customer has completed the desired action.
It is all about how many people can realize your brand without even struggling to recall and how it stays on top of their mind for the services that you offer.
It is good to be known, but it is better to be known for good reasons. We make sure that we shape the perception of your brand in a positive direction.
Social media is a place which uses constant leakage on how your brand communicates. We ensure that there are a positivity and sanctity in all brand communication and most importantly the responses from our team are very instant, and completes the conversation with a win-win strategy.
Understand the product/service, target audience, Competition, and the Challenges
Build strategies that hunt over the competition and creates the unique value proposition
Understand the budget and competition, prepare the strategies with respect to the ROI goal is being set
Build the process highly effective & efficient through different growth programs with actionable items
Measure cost effectiveness and optimize the spent to get ROI of every Initiatives and keep improving the deliverables
Identify the right channel and strategy to scale up