In today's world of marketing, when everybody is focused on sales, it is important to engage your customers with your brand by making them interact with it rather than looking at a one-way communication by just pushing them information and promotional messages. Our team understands the paradigm shift in marketing and creates strategies that are focused on customer engagement and interaction, retention, referrals, and more through ethical hacking for the growth & sustainability of the business.
Growth Hacking has been the buzzword for a lot of startups who have moved on from the fallacy of pivoting and iterating. Growth Hacking might be confusing at the outset but it is all about cracking a few things ethically when you want to get into an automated process of customer acquisition, engagement and retention!
Growth Hacker should be a combination of a marketer and a coder. It is not just about creating an awesome product but understanding if the market the needs of the product. The product, in most cases, does not sell by itself but more by how it is being marketed.
However, in today's world, marketing alone is not enough! Right from the start of the product, there should be a perfect combination between technology and marketing that will serve to promote the product by itself!
The acquisition is what finally feels the Kitty! There are a lot of ways to bring in the revenues, but acquisition is always different in growth hacking as it doesn't work in a classical way! There are different ways in which you can hack your acquisition.
Let’s go into each one now to see how and when each works best
Going viral – Going viral ensures that everybody has heard about you even those who you never had in mind when you have initiated your marketing!
Sticky growth – Sometimes, it is essential for you to make sure that your growth happens only in a way that you wanted to but with a constraint on who recognises your product!
Paid growth – Although many purists will say that this falls outside the scope of growth hacking, even getting the best out of your paid campaigns still counts!
Now that you have built a fantastic product and have known how to acquire people, the next step is to ensure that the acquisition translates into conversion.
It is usually seen that a huge percentage of prospects do not convert, but it is important for the growth hacker to find out why these prospects do not convert and apply the essential mechanics to ensure a smooth flow of prospects to customers into the revenue generation engine!
After acquiring the customer, the next step is to retain the customer for a considerable long amount of time so that the money and the time spent on the customer turns out to profits. Growth hacking takes care of this aspect by isolating and removing the roadblocks that were learned during the acquiring phase and sending out messages that coax them into retention.
Learning the user behaviour and studying how the product is used across the entire spectrum of users can help in this regard. You can find out the aspect of the product that creates the highest demand and markets it accordingly for retention.
All the given above phases culminate at creating a steady flow of revenue, which would be the perfect measure of the impact of growth hacking.
Revenue should start flowing in not just with regards to the company and its potential but also with respect to the size of the market. There are certain instances where the market in itself might have slowed down and in this case, it is important for you to look back at the first step if you have built the perfect product or not!
We believe that real growth needs more than smart strategy. It needs a plan that's creative, bold and inspires the people who make it happen. Without it, even the most commercially sound strategies fall short of their potential.
The magic happens when everyone's aligned and committed. That’s when you have people prepared to go the extra mile
We’ve worked with the teams for nearly 10+ years to realise that latent growth potential. Whilst markets have changed dramatically over time, our collaborative approach has continued to fuel growth for some of the innovative cloud based products in the world.