In today's world of marketing, when everybody is focused on sales, it is important to engage with the customer in such a way that they feel belongingness with the brand by interacting with it rather than looking at a one-way communication which is bent on just pushing information and promotional messages to the prospective customer. Our team understands the paradigm shift in marketing and creates strategies that are focused on new users acquisition, existing customer engagement & retention, referrals and more through ethical hacking for the growth & sustainability of the business.
Growth Hacking has been the buzzword for a lot of startups who have moved on from the fallacy of pivoting and iterating. Growth Hacking might be confusing at the outset but it is all about cracking a few things ethically when you want to get into an automated process of customer acquisition, engagement and retention!
Growth Hacker should be a combination of a marketer and a coder. It is not just about creating an awesome product but understanding whether or not the market the needs of the product. The product, in most cases, does not sell by itself but more by how it is marketed.
However, in today's world, marketing alone is not enough! Right from the start of the product, their needs to be a perfect combination between technology and marketing that will serve to promote the product in itself!
The acquisition is what finally feels the Kitty! There are a lot of ways to bring in the revenues, but what makes acquisition different in growth hacking is that it doesn't always work in a classical way! There are different ways in which you can hack your acquisition.
Let’s go into each one now to see how and when each works best
Going viral – Going viral ensures that everybody has heard about you even those who you never had in mind when you initiated your marketing!
Sticky growth – sometimes, it is essential for you to make sure that your growth happens only in a way that you wanted to but with a constraint on who recognises your product!
Paid growth – Although many purists will say that this falls outside the scope of growth hacking, even getting the best out of your paid campaigns still counts!
Now that you have built a fantastic product and have known how to acquire people, the next step is to ensure that the acquisition translates into conversion.
It is usually seen that a huge percentage of prospects do not convert, but it also has to be understood that they are prospects nevertheless! It is important for the growth hacker to find out why these prospects do not convert and apply the essential mechanics to ensure a smooth flow of customers into the revenue generation engine!
After acquiring and activating the customer, the next step is to retain the customer for a considerable long amount of time so that the money and the time spent on the customer turns out to profits. Growth hacking takes care of this aspect by isolating and removing the roadblocks that were learned during the activation phase and sending out messages that coax them into retention rather than warn them.
Learning the user behaviour and studying how the product is used across the entire spectrum of users can help in this regard. You can find out the aspect of the product that creates the highest demand and markets it accordingly for retention.
All the given above phases culminate at creating a steady flow of revenue, which would be the perfect measure of the impact of growth hacking.
Revenue should start flowing in not just with regards to the company and its potential but also with respect to the size of the market. There are certain instances where the market in itself might have slowed down and in this case, it is important for you to look back at the first step if you have built the perfect product or not!
We believe that real growth needs more than smart strategy. It needs a plan that's creative, bold and inspires the people who make it happen. Without it, even the most commercially sound strategies fall short of their potential.
The magic happens when everyone's aligned and committed. That’s when you have people prepared to go the extra mile
We’ve worked with the teams for nearly 10+ years to realise that latent growth potential. Whilst markets have changed dramatically over time, our collaborative approach has continued to fuel growth for some of the innovative cloud based products in the world.