Is Digital Marketing Still Relevant in 2022?

May 18, 2022

Digital Marketing

BY lessburn

Growing up with ever-evolving digital marketing trends may seem grueling, but it’s a pressing issue that needs to be addressed for every business leader to do. Ever since the pandemic, there has been a huge spike in social media usage and purchase. While the innovating marketing leaders are hopping on to this momentum, other small and medium enterprise owners are scrambling to adapt to the changes in the global business environment, and it doesn’t have to be you. 

Here we are going to elaborate on where digital marketing is heading in 2022 and explore more specific trends to look out for.

Top 4 Inspiring Trends That Might Save Your Bullets

  1. Artificial Intelligence

The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your day-to-day life. And it is a complicated algorithm that educates itself by looking at a huge volume of data about certain learning patterns that work the best.

Artificial Intelligence can serve many functions and acts as an inevitable element for every digital marketer who knows how to deploy it. It is cost-efficient, precise, and extremely effective. Having seen so many multinational companies adopting AI tools, every team must have a plan to incorporate AI into their array of tools to extract the extreme effectiveness of the marketing campaign. 

  1. Programmatic Advertising

While the traditional digital marketing techniques require human negotiation, requests for proposals, and quotes, programmatic buying uses algorithms and machines to create, manage, evaluate and improve the ad campaigns. 

Programmatic ad buying allows better and fast targeting, qualifying ads which means visitors who are your targeted audience will have comprehensive exposure to the ads and can be converted into your customers effortlessly. 

  1. Personalized Customer Experience

Personalization is the next big leap that will soon become an industry standard. If you want to outperform your contenders you must focus on personalizing content, products, emails, etc., to stand out.

Using personalized customer experience you can serve them exactly what they’re looking for when they’re looking for it by exactly knowing the needs, preferences, and interests of your current and prospective customers. When done accurately, personalization can enhance your digital marketing campaigns, engage customers better through relevant communications, offer exceptional customer experiences, boost loyalty and retention, and increase sales.

  1. Geofencing (Location Based Marketing)

Location-based marketing lets the marketers advertise to their consumers within a specified geographic area. With emerging technologies like GPS (Global Positioning System) and radiofrequency identifiers, marketers can specify a radius or boundary based on a real-world location.

For example, imagine your customer is walking in a mall and receiving a coupon on his smartphone. They look up to see your shop immediately.  This scenario may encourage your customers to visit your outlet, learn about the promo, and use the coupon. Remember, ideal customers’ locations aren’t enough: You also need to find out who your potential audience is and create ads to send directly to them.

Not Sure How to Transform Your Digital Marketing Efforts?

Take the next step in growing your business using emerging digital marketing strategies. Connect with our Smarketers to learn how lessburn can guide you to reach your business goals faster, better, and smarter.