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4 Key OKRs & KPIs for your Virtual Web Research Team

There is a huge volume of data being added on to the internet every day, every minute, even as you are reading this. But not all data on the world…

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The Importance of Emotional Intelligence in Marketing

Savvy marketers of today seek to tap into human emotions in order to make that ‘connect’ with their audience and develop long-lasting relationships. For it is an established fact that...

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Data Fill Rate Vs Turnaround Time – Bridge the B2B Data Gap

Data Filling and Turnaround time based on Market research are critical to businesses in order to take strategic calls on overall business growth, B2B data workflows, lead-to-account management, competitor analysis,…

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Optimizing Organizational Growth through Data-driven Business Models

There were times when businesses could leverage data to gain a competitive advantage and deliver better products and services. However, moving with current times, if a business doesn’t become data…

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Is Data Decay Challenging your B2B Business Growth?

Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Data elements like phone numbers, addresses, employee roles are subjected to…

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